Consistency is overrated

Consistency and playing the long game are overrated.

These days, it’s all about intensity. Forget moderation. Max effort or nothing.

If you’re not almost quitting the gym after every single workout, what are you even doing?

You’ve heard the saying: No Pain, No GAIN.
I invented that.

At GAIN, we believe every workout should leave you flat on your back, questioning your life choices, and unable to sit on the toilet for at least three days.

Progress isn’t built through steady effort over time. That’s nonsense.

Real results come from max effort. Have you ever tried going way too hard on Monday, disappearing for a week, then coming back and doing it again? That’s perfection.

Don’t chase consistency. Chase soreness. According to the latest science, soreness is an excellent gauge of a workout’s effectiveness.

Who wants sustainable when you could be wrecked? This is the way.

This April, stop pacing yourself.
Ignore your body.
Skip the basics.
Chase soreness.
Go to war with every workout.

Intensity over consistency.

—Justin Miner